Questions to Consider When Analyzing Your Ads

Who is the audience for your ad? How do you know this?
What is being marketed? How can you tell?
Are there people in your ad? How would you describe them? Are they old, young, male, female, white, black, Asian-American, Latino? Why were these people chosen?
What color schemes are used in the ad? What effect does this produce?
Are there any props? How are they used?
Where is the ad taking place? Why was this location(s) chosen?
What kind of music is used? Are there any other sound effects? What kind of tone do they produce?
Is there a voice over in your ad? What kind of voice is used? Why effect does it produce?
Is there any text in your ad? What does the text do?
What kind of emotion does your ad want you to feel? How can you tell this?
Does your ad make any promises? How does it convey these promises?
Are there characters in the ad the audience is meant to identify with? How can you tell this?