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17 years ago
Tuesday, November 4, 2008
Paper #2 Guidelines: Analyzing Ads
Paper #2 is going to focus on the theme you chose to analyze in advertising. Here are answers to some questions you may have. I'll answer any additional questions in class on Wednesday.
How long should the paper be and how should I format it? The paper should be 4-5 pages, double spaced, in 12-point Times New Roman font or equivalent.
Do I need a thesis statement and supporting quotations? Yes, you definitely need a thesis statement for this paper. Supporting quotations are helpful, but in this paper I'm looking for analysis more than for an integration of secondary sources.
How should I cite my sources? You can follow the directions I provided for the last paper: footnoting your sources.
When is the paper due? We will peer review the paper in class on Monday, November 17. You must have a full draft of your paper by then. The final draft of the paper will be due on Monday, November 24.
How many copies of my paper should I bring for peer review? Please bring 3 copies of your paper.
After you grade my paper, will I be able to revise it again for a higher grade? No, you will only have the opportunity to revise your paper after peer review.
What exactly should I write about in this paper? By now you should have an archive of ads on your blog. Choose three ads that you find particularly interesting or that are good examples of the theme you're investigating. Then construct an argument that explains how the ads use that theme to sell a particular product or message.
Ultimately, your paper will answer a form of the following question: How does [fill in with your theme] work to either consciously or unconsciously persuade viewers that product/message will make their lives better, easier, richer, happier, etc...?
Are there some things that I should make sure to mention in my paper? Just remember to pay close attention to the details! Reviewing some of the questions and resources for analyzing ads that I've posted on this blog should provide helpful guidelines for writing a nuanced, analytical, and thoughtful reading of your ads.
How long should the paper be and how should I format it? The paper should be 4-5 pages, double spaced, in 12-point Times New Roman font or equivalent.
Do I need a thesis statement and supporting quotations? Yes, you definitely need a thesis statement for this paper. Supporting quotations are helpful, but in this paper I'm looking for analysis more than for an integration of secondary sources.
How should I cite my sources? You can follow the directions I provided for the last paper: footnoting your sources.
When is the paper due? We will peer review the paper in class on Monday, November 17. You must have a full draft of your paper by then. The final draft of the paper will be due on Monday, November 24.
How many copies of my paper should I bring for peer review? Please bring 3 copies of your paper.
After you grade my paper, will I be able to revise it again for a higher grade? No, you will only have the opportunity to revise your paper after peer review.
What exactly should I write about in this paper? By now you should have an archive of ads on your blog. Choose three ads that you find particularly interesting or that are good examples of the theme you're investigating. Then construct an argument that explains how the ads use that theme to sell a particular product or message.
Ultimately, your paper will answer a form of the following question: How does [fill in with your theme] work to either consciously or unconsciously persuade viewers that product/message will make their lives better, easier, richer, happier, etc...?
Are there some things that I should make sure to mention in my paper? Just remember to pay close attention to the details! Reviewing some of the questions and resources for analyzing ads that I've posted on this blog should provide helpful guidelines for writing a nuanced, analytical, and thoughtful reading of your ads.
Monday, November 3, 2008
For Wednesday, November 5
1. Type up your analysis of how race works in ads.
2. Find another ad for your theme and post it on your blog.
3. Look through this site: http://www.genderads.com/ Make sure to read "How to Read Ads" and "Controversy." You might also want to look at examples under "Side by Side."
4. Post a comment on Sara's blog or Sylvia's blog. If you are Sara or Sylvia, write a post that analyzes your ad in 300 words.
5. If you're not Sara or Sylvia, write a post that analyzes your ad in 150 words.
2. Find another ad for your theme and post it on your blog.
3. Look through this site: http://www.genderads.com/ Make sure to read "How to Read Ads" and "Controversy." You might also want to look at examples under "Side by Side."
4. Post a comment on Sara's blog or Sylvia's blog. If you are Sara or Sylvia, write a post that analyzes your ad in 300 words.
5. If you're not Sara or Sylvia, write a post that analyzes your ad in 150 words.
Sunday, November 2, 2008
Monday, October 27, 2008
For Monday, November 3
1. Type up your analysis of whether you think patriotism works in election advertising.
2. Find another ad for your theme and post it on your blog.
3. Read and watch this slideshow essay from Slate. After you click on the link, click "here" on the page that opens.
4. Post a comment on Atara's blog or Salisha's blog. If you are Atara or Salisha, write a post that analyzes your ad in 300 words.
5. If you're not Atara or Salisha, write a post that analyzes your ad in 150 words.
Note: On Wednesday, October 29 I will have individual meetings with students instead of a regular class session.
2. Find another ad for your theme and post it on your blog.
3. Read and watch this slideshow essay from Slate. After you click on the link, click "here" on the page that opens.
4. Post a comment on Atara's blog or Salisha's blog. If you are Atara or Salisha, write a post that analyzes your ad in 300 words.
5. If you're not Atara or Salisha, write a post that analyzes your ad in 150 words.
Note: On Wednesday, October 29 I will have individual meetings with students instead of a regular class session.
Ad Savvy: Analyzing Ads
This site has useful analyzing techniques and information: http://www.adsavvy.org/
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